Step-by-Step Guide to Repurpose Your Content in 11 Ways?

Have you ever created content and thought now what should I create next? If thought so, then don’t even have an idea how your one piece of content can turn into multiple content pieces.

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Content marketers know the value of content repurposing and that’s why they share their best-performing content again on different marketing channels. Well, Business owners are also humans so it’s exhausting to post organic, valuable and meaningful content daily.

No Need To Become a Content Machine

Well, you don’t want to be a content machine for daily content but you must know the 3R principle for generating content that is Reduce, Reuse, and Recycle.

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This will help you to make a great content strategy for your marketing. In the world of content creation, we called it repurposing.

Tell me one thing: who doesn’t love their social media calendar to be filled without much effort for new ideas for every single post? Repurposing your content will reduce your frustrating process of thinking of new ideas and creating content around that and again thinking of a new idea, it’s a never-ending process.

So do you also want to know how to repurpose your content and how you can take yourself out of this time-consuming process of content creation? This is a step-by-step tutorial for repurposing your content in 11 different ways.

Things You Should Do Before Repurposing Your Content

Let’s take a look at the best practices that you will use to repurpose the content. Over time you will become a pro in content repurposing and that will give you a more appearance in front of your target audience with less effort.

1. Select your best-performing content pieces

Source: Kirti Rajput LinkedIn Account

Your best-performing posts, you can call them evergreen posts as well. These content pieces don’t lose value over time so you can use them again and again on the other platforms with some changes.

2. Convert the selected content into different formats

Every social media has different formats for posting different content, so if you want to repurpose the content on another social media, then change the formats of the posts according to the platform. The ideal length of a post depends on the type of content as well.

Blog Repurposing

When different pieces of content are prepared from one blog then it’s called blog repurposing. A detailed blog can be used in different small pieces, here’s how you can do this:

1. Blog Articles Into An email series

Do you have an email list? If not then I’ll recommend you to start because maybe you don’t know the higher conversion rates of emails. The users of emails are 2.8 million according to Internet Live Stats.

Pick some strong nuggets from your blog post and use them in your email copy. That’ll help you to reach out to a wider audience than Instagram.

2. Blog post into a podcast

Yet another way to repurpose your content in a great way is by converting your blog post into a podcast. Through this, you can cater for your ideal audience and they’ll maybe find your brand for the first time.

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Add the links to the podcast and Youtube video in the blogs, that’s a great way to do SEO and bring traffic to the blog. There’s one important point you don’t have to wait for posting your blog until you have your podcast or other content links with you.

You can update your blog when you get new content, it will help in the ranking of the blog and make it relevant for the viewers who’re searching for it.

3. Blog post as a LinkedIn article post.

The next easiest way to repurpose your content is to make a Linkedin post. On LinkedIn, you’ll find more professional people who’re looking for the solution in one place.

Source: Kirti Rajput LinkedIn

You can share your best-performing blog posts and news updates with an old blog post to make it relevant. You can write 3000 characters post, which is around 400–500 words. These long-form posts perform well on Linkedin.

4. Blog snippet as a Twitter post or Facebook ad copy

Take the snippets of the blog you have already posted and turn them into Tweets and Facebook Ads. Twitter allows only 280 characters for tweets and Facebook allows 125 characters for Ad copy.

Google Snippet Feature Change, Now it Shows Bullet Points Instead of Paragraphs

Blog snippets include the major part of the blog, so it’s a great way to convey a message more shortly. You can also put the link to your blog in tweets, this will bring traffic to your blog as well.

5. Blog posts into Instagram or Facebook Posts

Repurposing content for Instagram is the best thing you can do with your content. Break your entire blog posts into smaller pieces, and you’ll see how you can create content for weeks with another content piece that you already have.

For example, I can share one part of this blog as a post with the title of how to repurpose your content for Instagram, with the step-by-step guide, or carousels or a single post with a long caption.

Video Content Repurposing

Videos are the easiest way to explain to people about any difficult topic. In the era of short-form video content, the majority of the audience prefers to watch short content.

But still, there are some people who look for detailed explanations of topics. By repurposing your long video, you can reach both kinds of audiences.

6. Turn long videos into short clips

By far, one of the best ways to repurpose your videos is to make short and crisp videos and you can upload that on Instagram as reels, and shorts on Youtube.

Source: Instagram

Longer videos take too much time for consumers to understand the topic and they will get bored as well. You can upload a video with a time sticker this will help the viewer to know how much time they have to spend on your video.

Video content is on the boom, so if you want to reach out to your ideal audience fast then start creating videos and don’t forget to repurpose them to save time.

7. Turn expert interviews into a book

If you have an expert interview then you can upload that on Youtube and make a shorter book out of that, an e-book is a great option.

Experts have great knowledge about their niches, it’s a great way to create a book out of that to help people who don’t have time to hear the interview. You’ll create another source of income with this.

8. Turn a video into a blog post or podcast

Video content is something non-negotiable that brings deeper engagement and recognition to your brand. The best way of creating a video is to use your blog posts, you have the content already with you.

Source: TED Talks Daily Spotify

If you don’t have time to make a video with this then you can hire someone through the hiring platforms like Upwork and Fiverr. Just make sure you will check the final video to ensure the quality and edit the mistakes. Speak like a human don’t read the article line-by-line, get the most out of these videos as much as possible.

Social Media Content Repurposing

Make the process of making content for social media and use your good old content. Here’s how you can do it:

9. Reshare the content on different social media handles

Yet another simple and easy way to repurpose the content is to reshare it on other social media channels. You can reshare your best-performing posts on other social media by changing their formats.

Source: Getty Images

It’s a great way to repurpose and increase the views on the posts. the people who’ll not reach out to your content because of Artificial intelligence (A.I.) or other factors will reach out to the page and check out the other content as well, thus there’s nothing that will stop your return on investment.

10. Sharing the old content with a new update

If you have an old content piece and some recent update is coming related to that content then you can reshare the same content with a new update.

With this, your audience will get all the information related to that topic because now they know most of the things about that update. This will increase your content reach to your ideal audience.

11. Turn your shorter videos into a longer video

The reverse method also works in this! If you have multiple shorter videos on a similar topic and that topic is covered fully in that video then you can share that on Youtube. For this you don’t have to do editing as well, just make a playlist of this video and arrange them in order.

After this, youtube will take care of the rest, it shows all the videos in order so that viewers will get the complete experience.

Some Tools To Repurpose Your Content

To make things easier, you should try a content repurpose tool. Many tools will give you update about your social media. Here’re a few tools that you can check out for your content management:

1. Piktochart is an easy-to-use tool that comes up with advanced infographics features and templates. This tool allows you to share infographics on your blogs, and quicker share posts on social media as well.

2. SEMrush content marketplace offers email writing and newsletter writing that will help you in lead generation. The other services they offer are converting Youtube videos into articles, and webinars into long educational articles.

Here’re some other tools that you can check out click here.

Takeaway

Content repurposing can be a great technique for those who’re creating content continuously. The one who knows how to repurpose their content is the one who gets the most out of their audience.

One content can be divided into further more pieces. As you focused more on your original content, you’ll add more value to your repurposing attempt that will be effective.